Gain insights into the Festive Winter 2024/25 seasons macro colour trends, understanding where it stems from and how it combines with other colours, fabrics, prints and silhouettes. Featuring three unique macro themes that summarizes the seasons colour directives complete with PANTONE® references.

Inclusive of: 3 Macro Colour Trend Reports + Consumer sentiment report
Timeline of trend relevance: 2024 – 2025

20,000 +GST

Description

“The Macro trend Surya revisits India’s illustrious pre-colonial and globally dominant era, delving into the rich, tolerant past and reclaiming its cultural history through influences from the Gupta to the Rajput dynasties, and extending to global trade interactions like those with the Byzantine Empire. The second macro trend Vishwa captures the spirit of constant evolution, driven by generative AI and space exploration, to explore the limitless possibilities of earth, space, and technology. The transitionary macro trend Agni reflects the dynamic rise of India’s pop culture, merging growth and conflict with a bold, creative expression and a palette of hyper-saturated traditional colors blended with modern pastels, symbolizing a new era of cultural fusion.”

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35 pages
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SKU FW24-WIW-CT Categories ,

What you get?

Unlock a world of fashion insights with our expertly crafted reports designed to inspire and inform. Each colour/ pattern/ silhouette/ capsule trend report is packed with everything you need to stay ahead. Each of these reports speak to macro trends that have a long-term impact on the consumer. We provide in-depth analysis and direction, helping you incorporate these designs seamlessly into your creations.

  • Trend cues: Gain insights into the upcoming seasons colours, understanding where it stems from and how it combines with other colours, fabrics, prints and silhouettes.
  • Mood boards: Navigate through visually stunning mood boards that can spark the next new collection idea!
  • The Genesis: Every purchase comes with the consumer sentiment report that summarizes the genesis of these future trends, drawn from a 360° research of macro lifestyle shifts.
  • Whats more? ICH NEXT® is a licensee of PANTONE® Fashion, Home Interior Colour system, allowing you to access the accurate colours assets.
  • We recommend: Pick up the pattern trend reports as well to complete your view on the new colour trend adoptions!

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