“The Macro theme Borrowed Nostalgia reflects a generation’s emotional dialogue with the past – an emotional inheritance of someone else’s memories. It’s the wistfulness for eras experienced through stories, imagery, or cultural artifacts, where second-hand memories evoke belonging, comfort, or identity in a rapidly changing present. The second Macro trend Braided Cultures explores how global exchange reshapes identity through shared heritage and collective creativity. The transitionary Macro theme Becoming Nature reflects a consumer desire to reconnect with origins – to rediscover meaning, resilience, and truth through the natural world.”
