Western Starter Kit – ICH NEXT®

The Starter Kit highlights a key cultural mood for SS27, alongside Pantone® colour directions, pattern stories, surface and embellishment trends, and core silhouettes. A focused starting point to orient your seasonal thinking and make confident, commercially relevant product decisions.

Timeline of trend relevance: 2027 – 2028

₹999 +GST

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Description

“Western wear shifts with changing cultural moods, bringing a more expressive approach to colour, pattern, surface and silhouette. Familiar wardrobe forms are reinterpreted through fresh trend directions, creating a balance between fashion-forwardness and commercial relevance.”

Access

Hey! After completing your purchase, you will receive a link to your report via the designated email, along with exclusive access to the ICH NEXT user dashboard, available online only.

Pages

63 pages

Usage

This forecast is for unlimited individual use and may not be resold, copied, reproduced or shared. Subject to copyrights. Please read the terms of use carefully prior to browsing or use to avoid violation of any copyright law. pages

SKU SK27-WWW_W Category Capsule Collections

What you get?

Get a focused view of the season ahead with our Starter Kit — a curated edit of the key trends shaping the future of fashion. From consumer shifts and colour directions to patterns, surfaces and silhouettes, it brings together essential trend cues to help you understand where the season is headed and identify relevant opportunities.

Trend cues: Discover one of the key cultural moods shaping the season, alongside directional colour, pattern, surface and silhouette trends across core categories.
New opportunities: Identify emerging design directions and product ideas that can inspire your seasonal collections and future product development.
The Genesis: Understand the consumer shifts and lifestyle changes driving these trends, giving context to why these directions are gaining relevance.
Go deeper: The Starter Kit is your starting point. Explore the complete seasonal trend report for a deeper view across themes, trends and product opportunities.