“The Macro theme Borrowed Nostalgia reflects a generation’s emotional dialogue with the past – an emotional inheritance of someone else’s memories. It’s the wistfulness for eras experienced through stories, imagery, or cultural artifacts, where second-hand memories evoke belonging, comfort, or identity in a rapidly changing present. There is a quiet beauty in the nostalgia of middle-class living – stories passed down by elders of a time that was slower, simpler, and abundant in meaning. Life unfolded in analogue rhythms, free from algorithms and endless information, where JOMO was an ordinary state and time was abundant.”
