Explore the 2027/28 Loungewear Forecast, decoding the consumer shifts, colours, materials, prints and silhouettes shaping the new season. Access the full report to translate emerging lifestyle shifts into commercially relevant product direction.

Timeline of trend relevance: 2027 – 2028

35,000 +GST

Description

“Loungewear moves between playful nostalgia and refined escapism, blending pastoral stripes, ditsy florals, whimsical graphics and heirloom-inspired motifs. Relaxed cottons, fluid satins, washed linens and natural textures shape easy pyjamas, slips, robes and modular separates. From dopamine-driven colour to muted mineral tones, the mood balances humour, romance and Wabi-Sabi simplicity, keeping comfort at its core.”

Hey! After completing your purchase, you will receive a link to your report via the designated email, along with exclusive access to the ICH NEXT user dashboard, available online only.
33 pages
This forecast is for unlimited individual use and may not be resold, copied, reproduced or shared. Subject to copyrights. Please read the terms of use carefully prior to browsing or use to avoid violation of any copyright law. pages
SKU SS27-WWW-LW Category

What you get?

Unlock a world of fashion insights with our expertly crafted reports designed to inspire and inform. Each colour/ pattern/ silhouette/ capsule trend report is packed with everything you need to stay ahead. Each of these reports speak to macro trends that have a long-term impact on the consumer. We provide in-depth analysis and direction, helping you incorporate these designs seamlessly into your creations.

  • Trend cues: Gain insights into the upcoming seasons colours, understanding where it stems from and how it combines with other colours, fabrics, prints and silhouettes.
  • Mood boards: Navigate through visually stunning mood boards that can spark the next new collection idea!
  • The Genesis: Every purchase comes with the consumer sentiment report that summarizes the genesis of these future trends, drawn from a 360° research of macro lifestyle shifts.
  • Whats more? ICH NEXT® is a licensee of PANTONE® Fashion, Home Interior Colour system, allowing you to access the accurate colours assets.

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