“The Macro theme Curated Legacy reflects a return to lineage, exclusivity and inherited codes of taste, shaped by old-money aesthetics and soft maximalism. The second Macro theme Compulsively Unserious responds to emotional fatigue through escapism, humour and play, as consumers seek relief from an increasingly serious world. The transitionary Macro theme Conscious Collective reflects a shift toward intentional living, where quality, longevity and analogue preservation become increasingly important in response to economic and technological change.”
