“The Macro theme Kayam reflects a return to what feels lasting within a culture shaped by excess, speed, and digital fatigue. Constant change pushes consumers to steady themselves with intention and awareness. The second Macro theme Khwaab captures a season where there is a purposeful desire to become oblivious to surrounding negativity, embracing a JOMO-led escape into whimsy and fantasy. The third Macrotheme Khandaan reflects a renewed appreciation for heritage as a living expression of modern identity. Rooted in the grace of old-world Indian aristocracy and shaped by a layered dialogue.”
