Deep dive into one of the key prevailing macro themes for Spring Summer 2027/28, and understand whats driving the consumer mood for the seasons celebration and occasion trends. Explore fresh colour, pattern and thematic trends that are expected to become popular product opportunities in the future! Complete with original arts and PANTONE® references.

Inclusive of: Colour Trend Report + Micro Pattern Trend Reports + Consumer sentiment report
Timeline of trend relevance: 2027 – 2028

35,000 +GST

Description

“The Macro theme Compulsively Unserious reflects a conscious escape from uncertainty and emotional fatigue through humour, fantasy, and play. It moves between the soft romance of pastoral landscapes and the expressive energy of circus culture, surrealism, and everyday objects. Dreamy florals, checks, bold graphics, exaggerated patterns, and playful motifs create a light-hearted visual language centred on optimism, creativity, and escapism.”

Hey! After completing your purchase, you will receive a link to your report via the designated email, along with exclusive access to the ICH NEXT user dashboard, available online only.
92 pages
This forecast is for unlimited individual use and may not be resold, copied, reproduced or shared. Subject to copyrights. Please read the terms of use carefully prior to browsing or use to avoid violation of any copyright law. pages
SKU SS27-WWW-PT_CU Category

What you get?

Unlock a world of fashion insights with our expertly crafted reports designed to inspire and inform. Each colour/ pattern/ silhouette/ capsule trend report is packed with everything you need to stay ahead. Each of these reports speak to macro trends that have a long-term impact on the consumer. We provide in-depth analysis and direction, helping you incorporate these designs seamlessly into your creations.

  • Trend cues: Gain insights into one of the key prevailing macro themes; understanding its colour and pattern trends, where it stems from and how it combines with fabrics, embellishments and silhouettes.
  • Mood boards: Navigate through visually stunning mood boards that can spark the next new collection idea!
  • New opportunities: Explore fresh pattern ideas and thematic concepts that are expected to become popular product opportunities in the future!
  • The Genesis: Every purchase comes with the consumer sentiment report that summarizes the genesis of these future trends, drawn from a 360° research of macro lifestyle shifts.
  • Downloadable content library: Start your creative journey from a vast library of original patterns and vector motifs.
  • Whats more? ICH NEXT® is a licensee of PANTONE® Fashion, Home Interior Colour system, allowing you to access the accurate colours assets.
  • We recommend: Complete your trend stack with the other key seasonal macro themes of colour and patterns and stay tuned to the seasons complete palette!

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